Presentation Description: Black African students are increasingly choosing the U.S, and many opt to study at predominantly White institutions. This study investigated the factors influencing their identification and commitment to those institutions. We interviewed 20 students at two southeastern universities and found that construed external image, satisfaction with the school and its promotion, and willingness to maintain membership shape the extent to which African students identify and commit to their university. Furthermore, prestige does influence students' identification and commitment, but race has mixed effects depending on how it is interpreted.
Learning Objectives:
During my presentation, attendees will be able to identify drivers influencing African students' identification to a predominantly White higher education institution in the U.S.
During my presentation, attendees will be able to identify drivers influencing African students' commitment to a predominantly White higher education institution in the U.S.
After my presentation, attendees will be able to develop strategies to recruit and retain African students at predominantly White Universities in the U.S.
