Application Funnel & Leveraging Data: Increase Enrollment and Office Efficiency

Wednesday, October 9, 2024

10:30 AM – 11:45 AM PDT

Location: Junior D

Chair and Presenter(s)

Mary Alice A. Haas, BA (she/her/hers)

University Relations Director
CIS Abroad
Easthampton, Massachusetts

Presenter(s)

Daniel Solomon

Program Manager
University of Denver
Denver, Colorado

Presentation Description:

Do you pull reports that help refine your office’s decisions? Are your recruitment events based on data? How many of your students abroad signed up as leads at your fair? At what stage are students dropping out of the application process? This session digs into how to make your office more efficient, and how to identify and use data to make informed decisions. Attendees and presenters will share and brainstorm about their experiences using data to inform their decisions.

Learning Objectives:

Demonstrate knowledge of how to use data to improve your marketing and recruitment.
Walk away with actionable reports you can pull to help inform recruitment.
Understand the application funnel and how to help students move through it efficiently